29 Aug
An Introduction to Google Tag Manager for WordPress Websites
Google Tag Manager is a user-friendly, web-based interface tool that simplifies the whole process of working with tags. Without touching the source code, GTM lets you add, change, and disable tags. Understanding how users engage with your site is crucial regardless of the type of site you have, be it a big e-commerce site, a
01 Aug
How Important Is Your Brand Identity on Your Website?
Branding as a marketing term only came to prominence during the post-war boom in the USA with the rise of the foundational brands like Tide, Kraft and Lipton. The objective behind this new wave of promotion was to understand the consumer better than any competitors and create a perfect brand mix that combined quality, value,
